7 shifts in culture and communications that will mark 2021
A 2021 deck on trends. What a time to be alive.
strategy
Strategy in Times of Transformation and Disruption
Why do companies get disrupted? And when they do how do you handle it from a communications and leadership perspective? The Theory of Disruptive Innovation and Jobs To Be Done have been critical ideas in my career.
Marketing a Cluster
Eastern Canada (and Canada) has tried on many different kinds of clusters, asking what can it be first, best, and only at, and what can bloom into an innovation ecosystem? This post talks about communications and marketing for clusters.
Trust by Association
Every 10 years associations go through an existential crisis. This seems true, though the cycles have shortened. This post contemplates what's an association to do. This became the basis for an association strategy talk given at a national conference (Canadian Society of Association Executives).
Big Data and Social Analytics: Reflections
Big data marked a real shift in our field. Algorithms now shape attention, privacy is fragile, and trust has eroded significantly. For communicators, the task became and still is the ethical use of data and fluency across code, social science, and human judgment. This is even more true with AI.
Marketing a Port: Complexity and Transformation
There was a time when ports could rely on geography and luck. That time is gone. Data, scale, and choice have shifted power to cargo movers, forcing ports to compete, clarify their value, and earn relevance in ways they never had to before. This post contemplates that shift.
Delivering Great Pitches
The best pitching lesson I ever had came from watching a polished investor pitch get dismantled by a sharp internet pioneer on a sunny day in San Francisco. In ten minutes, I learned the power of argument and how fragile untested convictions really are.
Spurring Activism
Advocacy is about movement and clarity—giving people clear reasons, simple actions, and real value as they climb from awareness to action. The work begins with focus: who we’re going after, what we want them to do, and most importantly, why they should care.