Advocacy in a Trade War: Canada’s Potential Grassroots Asset in the U.S.
Canada has millions of natural grassroots advocates in the U.S. They are not politicians and most aren’t CEOs; they are Canadians living in America, Americans with deep Canadian ties, and Canadians with U.S. connections. What if they could be mobilized?
- advocacy
State of Digital Advocacy, ~2019
These core principles for approaching advocacy as an organization have been mainstays throughout my career. They work.
- advocacyculture
Big Data and Social Analytics: Reflections
Big data marked a real shift in our field. Algorithms now shape attention, privacy is fragile, and trust has eroded significantly. For communicators, the task became and still is the ethical use of data and fluency across code, social science, and human judgment. This is even more true with AI.
- advocacystrategycommunications
Spurring Activism
Advocacy is about movement and clarity—giving people clear reasons, simple actions, and real value as they climb from awareness to action. The work begins with focus: who we’re going after, what we want them to do, and most importantly, why they should care.
