Updates
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@lewiSEAN The Silver Fox: Home of awesome toy trucks. And beach towels with wolves on them.
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Next year I am totally winning the #BlueNose Youth Run.
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Did the BlueNose thing. Played some Joel Plaskett. Made fiddlehead pasta. Gone native. #NovaScotia
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Never underestimate Downtown #Halifax. @ Sands At Salter http://t.co/Kx1rhRjc
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Race! @ Q Smokehouse and Southern Barbeque http://t.co/iprrCS8n
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Halifax #BlueNose2012 Youth Marathon Champions Mega Racers. @ Grand Parade Square http://t.co/1zcjzlB0
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First #Bluenose2012 Youth Run for us this AM. 6 year old claims he will run entire time. Tips welcome.
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The Thane of Fife had a Wife.
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Wondering if I'm the only person in Atlantic Canada listening to the Soweto Gospel Choir right now. #Musi... http://t.co/v3ltYiUz #iTunes
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@karonev Bread bags. Long, plastic, see-through bags. Hard to find though.
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I need some kind of child iron maiden device.
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@StephanieKBell Wicked. #MelRocks
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Thought this was well put. Find good people. Create conditions to let them thrive and not need you. http://t.co/ppj3oOcV via @cranestookey
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@alanthomasdoyle Yo welcome to Halifax again. Let us know if you are downtown and about.
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Loved much about living in quirky River Park, SouthWest DC, for almost a decade. http://t.co/eNOzoXSx
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These are the moms I know I know, these are the moms I know....♪...♪..
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Just posted a photo http://t.co/CdmLuxKI
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Mother's Day Is For Hiking. @ Crystal Crescent Beach http://t.co/V63Q5gDO
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I just ousted Ian V. as the mayor of Crystal Crescent Beach on @foursquare! http://t.co/0qH2VIbn
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Chocofication with @AlexMcCann & brood at #OpenCity Halifax (@ Choco Cafe) [pic]: http://t.co/6ewLDkSQ
Profile
Vice President at MT&L Public Relations Ltd.
Public Relations and Communications | Halifax, Canada Area, CA
Summary
I've created online campaigns for Fortune 100 corporations, political efforts, national non-profits and the U.S. and Canadian governments. My background includes general management, web development and production management, business development, digital strategy, advocacy and storytelling, and overall campaign execution.
I founded one of the most successful online movements in Canada, Fair Deal for Newfoundland. 30,000 activists were motivated to send 100,000 letters to Ottawa and succeeded in helping spur a multi-billion dollar deal for Newfoundland and Labrador. The campaign received an International Campaign of the Year award from the American Association of Political Consultants.
I'm a frequent presenter on creative campaigns, digital strategy and advocacy. Recent talks include:
Council of State Governments Annual Conference, "Digital Advocacy," Halifax, Nova Scotia
Medavie Blue Cross, "Building a Digital Strategy," St. Andrews, New Brunswick
Nova Scotia Association Regional Development Authorities, "Storytelling and Digital Strategy," Fox Harbour, Nova Scotia
National Alliance for Public Charter Schools National Conference, "Your Sphere of Influence: Advocacy 2.0", Washington D.C.
Govt. of Ontario Reachout Conference for Public Servants, "Building Movements and Mobilizing Citizens", Toronto, Ontario
Newfoundland & Labrador Communications Forum, "Practical Strategies for Social Media", St. John's, Newfoundland
National Council of Foundation Executives, Grassroots Marketing Conference, "Practical Strategies for Online Organizing", Toronto, Ontario
Social Media for Government, "Building an Audience for Government", Washington, DC (Conference Co-Chair)
IABC Canada Western Region Conference, "Evangelism Through Social Media", Kelowna, BC
IABC Canada Communications Conference, "Movement Building Online", Toronto, ON
Government Relations Forum, "Everyone is the Media", Ottawa, ON
Ontario PC Party General Convention, "Campaigning Online", Ottawa, ON
I founded one of the most successful online movements in Canada, Fair Deal for Newfoundland. 30,000 activists were motivated to send 100,000 letters to Ottawa and succeeded in helping spur a multi-billion dollar deal for Newfoundland and Labrador. The campaign received an International Campaign of the Year award from the American Association of Political Consultants.
I'm a frequent presenter on creative campaigns, digital strategy and advocacy. Recent talks include:
Council of State Governments Annual Conference, "Digital Advocacy," Halifax, Nova Scotia
Medavie Blue Cross, "Building a Digital Strategy," St. Andrews, New Brunswick
Nova Scotia Association Regional Development Authorities, "Storytelling and Digital Strategy," Fox Harbour, Nova Scotia
National Alliance for Public Charter Schools National Conference, "Your Sphere of Influence: Advocacy 2.0", Washington D.C.
Govt. of Ontario Reachout Conference for Public Servants, "Building Movements and Mobilizing Citizens", Toronto, Ontario
Newfoundland & Labrador Communications Forum, "Practical Strategies for Social Media", St. John's, Newfoundland
National Council of Foundation Executives, Grassroots Marketing Conference, "Practical Strategies for Online Organizing", Toronto, Ontario
Social Media for Government, "Building an Audience for Government", Washington, DC (Conference Co-Chair)
IABC Canada Western Region Conference, "Evangelism Through Social Media", Kelowna, BC
IABC Canada Communications Conference, "Movement Building Online", Toronto, ON
Government Relations Forum, "Everyone is the Media", Ottawa, ON
Ontario PC Party General Convention, "Campaigning Online", Ottawa, ON
Specialties: Building online campaigns that work; social media; comprehensive web communications strategy; community building; information architecure; producing large and small web projects; grassroots organizing; product integration, deployment, customization and training; instructional design and teaching; interface design; client management, client retention, overall service delivery and general management; digital advocacy.
Experience
- Sept 2010 - PresentVice President / MT&L Public Relations Ltd.
- Nov 2009 - PresentSenior Vice President / Edelman, Grassroots Enterprise Division
- Feb 2008 - PresentEVP, Client Services / Grassroots Enterprise
- Dec 2005 - PresentVice President, Online Development / Grassroots Enterprise
- Jun 2002 - PresentDirector, Online Development / Grassroots Enterprise
- Aug 2000 - PresentWeb Application Developer / Analyst / Signal Corporation
- Mar 2000 - PresentWeb Developer / NetBase Corporation
- Aug 1997 - PresentEnglish Instructor / ACC English School, Nagoya, Japan
- Sept 1997 - PresentEnglish Teacher / Avalon East School Board, St. John's, Newfoundland
Education
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1999 - 2000Dalhousie University
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1990 - 2000Memorial University of NewfoundlandBA in English, History, Education
Additional Information
Websites:
Honors:
I've worked on a boatload of award-winning campaigns so ask me about 'em if interested (Pollies, Golden Dots, Sabre, yadda yadda yadda).