Profile

Vice President at MT&L Public Relations Ltd.
Public Relations and Communications | Halifax, Canada Area, CA

Summary

I've created online campaigns for Fortune 100 corporations, political efforts, national non-profits and the U.S. and Canadian governments. My background includes general management, web development and production management, business development, digital strategy, advocacy and storytelling, and overall campaign execution.

I founded one of the most successful online movements in Canada, Fair Deal for Newfoundland. 30,000 activists were motivated to send 100,000 letters to Ottawa and succeeded in helping spur a multi-billion dollar deal for Newfoundland and Labrador. The campaign received an International Campaign of the Year award from the American Association of Political Consultants.

I'm a frequent presenter on creative campaigns, digital strategy and advocacy. Recent talks include:

Council of State Governments Annual Conference, "Digital Advocacy," Halifax, Nova Scotia

Medavie Blue Cross, "Building a Digital Strategy," St. Andrews, New Brunswick

Nova Scotia Association Regional Development Authorities, "Storytelling and Digital Strategy," Fox Harbour, Nova Scotia

National Alliance for Public Charter Schools National Conference, "Your Sphere of Influence: Advocacy 2.0", Washington D.C.

Govt. of Ontario Reachout Conference for Public Servants, "Building Movements and Mobilizing Citizens", Toronto, Ontario

Newfoundland & Labrador Communications Forum, "Practical Strategies for Social Media", St. John's, Newfoundland

National Council of Foundation Executives, Grassroots Marketing Conference, "Practical Strategies for Online Organizing", Toronto, Ontario

Social Media for Government, "Building an Audience for Government", Washington, DC (Conference Co-Chair)

IABC Canada Western Region Conference, "Evangelism Through Social Media", Kelowna, BC

IABC Canada Communications Conference, "Movement Building Online", Toronto, ON

Government Relations Forum, "Everyone is the Media", Ottawa, ON

Ontario PC Party General Convention, "Campaigning Online", Ottawa, ON
Specialties: Building online campaigns that work; social media; comprehensive web communications strategy; community building; information architecure; producing large and small web projects; grassroots organizing; product integration, deployment, customization and training; instructional design and teaching; interface design; client management, client retention, overall service delivery and general management; digital advocacy.

Experience

  • Sept 2010 - Present
    Vice President / MT&L Public Relations Ltd.
  • Nov 2009 - Present
    Senior Vice President / Edelman, Grassroots Enterprise Division
  • Feb 2008 - Present
    EVP, Client Services / Grassroots Enterprise
  • Dec 2005 - Present
    Vice President, Online Development / Grassroots Enterprise
  • Jun 2002 - Present
    Director, Online Development / Grassroots Enterprise
  • Aug 2000 - Present
    Web Application Developer / Analyst / Signal Corporation
  • Mar 2000 - Present
    Web Developer / NetBase Corporation
  • Aug 1997 - Present
    English Instructor / ACC English School, Nagoya, Japan
  • Sept 1997 - Present
    English Teacher / Avalon East School Board, St. John's, Newfoundland

Education

  • 1999 - 2000
    Dalhousie University
  • 1990 - 2000
    Memorial University of Newfoundland
    BA in English, History, Education

Additional Information

Honors:
I've worked on a boatload of award-winning campaigns so ask me about 'em if interested (Pollies, Golden Dots, Sabre, yadda yadda yadda).

Photos

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